Retention Cohort Targeting
Extend targeting logic to expansion and reactivation cohorts.
890 EUR · 2 days · Hybrid
Overview
Acquisition targeting often ignores existing accounts. Learn cohort labeling, expansion triggers, and reactivation guardrails that respect account ownership.
Features
- Cohort labeling schema
- Expansion trigger worksheet
- Reactivation risk flags
- Sales alignment role-play
- Template for customer marketing handoff
- Review of two live cohorts
Outcomes
- Labeled cohorts with targeting rules
- Documented conflicts with sales territories
- Pilot reactivation brief
Martin Kováč
Demand gen mentor focused on multi-channel B2B pipelines.
FAQ
Helpful. We can work from CRM exports if CS tooling is limited.
Frameworks are B2B-oriented; high-volume B2C teams may find pacing too slow.
Does not configure marketing automation journeys—only targeting rules and briefs.
Reviews
"Client in enterprise software: Retention Cohort Targeting stopped marketing from blasting closed-won accounts."