Performance Targeting Review Training Blueprint

Performance Targeting Review Training Blueprint

This blueprint distills how Focusinsight runs targeting reviews: align the team, score audiences with evidence, then execute a bounded sprint. Use it as a reference before enrolling or to brief internal stakeholders.

Team alignment model

Three rings: (1) shared definitions of audience maturity, (2) a single scorecard visible to sales and marketing, (3) escalation when data and intuition conflict. Workshops assign owners per ring before any channel work begins.

[Leadership] --> [Scorecard owner]
      [Scorecard owner] --> [Marketing ops]
      [Scorecard owner] --> [Sales liaison]
      [Marketing ops] <--> [Sales liaison]

Audience scoring logic

Signals weighted: fit (CRM + ad overlap), intent (recent engagement depth), capacity (sales bandwidth). Each segment receives 1–5 per dimension; totals drive priority, not gut rank. Thresholds for "scale", "hold", and "pause" are documented before tests start.

Fit (1-5) + Intent (1-5) + Capacity (1-5) = Priority band
      Band A: scale with guardrails
      Band B: test only
      Band C: pause / reframe

Execution sprint outline

Week 1: hypothesis cards and sample checks. Week 2: live variants with decision gates. Week 3: narrative report and leadership readout. Kill criteria published day one; rollback drills run mid-sprint.

Day 1-2: Hypothesis + gates
      Day 3-7: Live tests
      Day 8-10: Readout + backlog