Evidence over opinion
Every exercise starts from exports your team already has—not hypothetical personas.
About
Focusinsight is a professional training studio in Liptovský Hrádok, Slovakia. We teach Performance Targeting Review Training — persona work, channel fit, structured testing, and reporting narrative for B2B marketing teams.
Principles
Coach-led, not lecture-led
Facilitators work the room; slides are support material, not the main event.
Regional honesty
SK and V4 examples are default. We name where a tactic does not travel.
Transparent scope
We document what is not included before you pay tuition.
Team
Elena Horváth
Curriculum lead
Designs program arcs and scoring models. Former head of demand at a Bratislava SaaS scale-up.
Martin Kováč
Demand gen mentor
Coaches channel fit and alignment intensives. Fifteen years across agency and in-house teams.
Jana Nováková
Performance analyst
Owns testing cadence and reporting narrative modules. Speaks plainly about thin B2B data.
Peter Ďurica
Delivery manager
Runs studio logistics at Hradná 337/12 and keeps cohorts on schedule.
Timeline
- 2019 — Studio opened in Liptovský Hrádok: First cohort of Performance Targeting Review Training with three enterprise teams.
- 2022 — Hybrid delivery launched: Remote reporting workshops paired with in-studio lab weeks.
- 2025 — Blueprint page published: Team alignment model and audience scoring logic shared as open reference.