Persona Signal Mapping Lab
Rebuild audience personas from live campaign signals instead of static slide decks.
680 EUR · 2 days · In-studio, Liptovský Hrádok
Overview
This lab walks B2B teams through extracting persona signals from CRM segments, ad platform data, and sales call notes. You will score fit gaps, document assumptions, and leave with a persona map your demand gen team can run next week.
Features
- Signal inventory worksheet for CRM and ad platforms
- Persona scoring rubric with maturity tiers
- Live coach review of your top three segments
- Cross-channel fit checklist
- Facilitator notes for internal handoffs
- Exportable persona one-pagers
- Post-session async Q&A thread
Outcomes
- A scored persona map tied to real campaign data
- Documented assumptions ready for testing
- Shared vocabulary for sales and marketing alignment
Elena Horváth
Curriculum lead with twelve years in B2B demand programs across Central Europe.
FAQ
Helpful but not required. We provide anonymized sample exports if your team cannot share live data during the session.
Teams with fewer than three months of campaign data may find segments too thin. We recommend starting with our Audience Foundations half-day instead.
Ongoing media buying, creative production, and platform setup are outside scope. You receive frameworks and templates only.
Reviews
"The Persona Signal Mapping Lab forced us to label assumptions we had been hiding in slide footnotes. Week-two retargeting used the scoring sheet verbatim."
"Dense but fair. Coach feedback on our CRM export saved a full sprint."