Channel Fit Calibration
Match audience maturity to channel mix with a repeatable fit matrix.
920 EUR · 3 days · Hybrid
Overview
Stop spreading budget across channels by habit. This program builds a channel fit matrix keyed to your audience maturity stages, with exercises for LinkedIn, search, email, and partner co-marketing paths.
Features
- Channel maturity ladder template
- Fit matrix workshop with live scoring
- Spend tier planning without generic allocation jargon
- Partner channel evaluation grid
- Role-based breakout tracks
- Printed facilitator playbook
- 30-day check-in call
Outcomes
- Signed-off channel mix per maturity stage
- Documented trade-offs for leadership review
- Testing backlog for underperforming paths
Martin Kováč
Demand gen mentor focused on multi-channel B2B pipelines.
FAQ
Yes. We run parallel matrices per region and merge findings in a final synthesis block.
We teach evaluation criteria. Platform endorsements are yours to decide with your procurement rules.
Does not include creative asset production or contract negotiation with vendors.
Reviews
"Anonymous quote: Channel Fit Calibration ended our “everything on LinkedIn” default. Matrix still on the wall."
"Clear trade-off language for our board. The spend tier exercise replaced a slide we had recycled for two years."